In his late 30s, Marquis Mill Converse, who was previously a respected manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company completely unrelated to the Boston Rubber Shoe Company founded by fourth cousin Elisha Converse in Malden, Massachusetts in The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for men, women, and children. ByConverse was producing 4, shoes daily, but it was not until that the company began manufacturing athletic shoes for tennis. Then ina basketball player named Charles H.
The company operates in more than countries and employs over people across six continents. Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. In the first retail store was opened.
They became extremely popular among the runners: Among the main tasks are: Strategic Planning The mission of Nike corporation is: SWOT analysis is an extremely powerful tool because it helps to identify priorities and create a common vision of achieving the goals set.
Also, only by taking into consideration the components of general environment: Other branded products are not so strong; - Spoiled publicity because of accusations of poor working conditions and workforce exploiting in the developing and newly industrialized countries.
These companies also use international approach to management and business; they are very profitable and have similar problems with publicity. At the same time Nike remains the market leader due to its cost efficient marketing, effective advertising and research and development.
Nike uses strategic planning and various planning techniques in its activity. Among the planning techniques that Nike uses are: Converse and Jordan brands are examples of divisions created around specific products while Nike design is a functional department.
Each department has subdepartments, responsible for handling particular tasks. In Nike, employees report to divisional managers and divisional managers report to the CEO.
Operations department is used to provide proper communication between divisions. Nike is an innovative company and such organizational structure helps it to handle research and development measures.
Also, because of the global competition Nike has to react to changes quickly and make rapid decisions. Carrying most of the features of matrix structure, Nikes organizational structure facilitates timely and quality decision making. Leadership and management are different categories and not always can a single person carry two of the roles simultaneously.
Leadership style is a certain manner of implementing plans, influencing and motivating people. From 4 to 6 leadership styles are usually differentiated by the scientists. Most widespread classification includes: On the top levels of Nike Corporation laissez- faire leadership style is applied as separate departments get relatively much freedom in their decision-making process while top management motivates and transfers the vision of the company to ensure keeping to mission and goals.
At lowers levels of the organization various leadership styles are used depending on the cultural peculiarities of the population that lives on a particular territory. All Nike managers are required to communicate in a similar style across the company.
The company has a powerful digital intranet to provide effective communication between Nike headquarters in Beaverton and the international offices.
To get relevant feedback from the customers Nike actively uses social media means. To communicate its values to the target audience Nike uses designated spokespersons that often base their speeches on inspirational stories and motivate the listeners.
Managerial Controls Management is relatively decentralized in Nike. It means that much freedom in decision-making is delegated to lower levels of management.
The benefits of such approach are: Feedforward, concurrent and feedback controls are made using the specially designed software. Nike has a powerful digital intranet to ensure proper communication between headquarters and international offices.
In Nike purchased SAP Apparel and Footwear Solutions AFS that provided better financial management, helped to decrease inventory level, improved decision making and provided a holistic view on the whole business. For example, SAP AFS Solution provides the right tools to manage the entire supply chain from the initial purchasing of raw material to the final delivery of the finished product Suren, Also Nike actively uses social media social networks, blogs, and media portals to promote their marketing efforts and get feedback from their customers.
Innovating and Change Nike implements a lot of innovative approaches to handling business. Historically, Nike shoes became successful due to innovative design, created specially for athletes.
Since then the company continues to invent new things and surprise the world community with non-standard approaches to business.
First of all, the company was one of the first to sell the trade mark only, having no physical production facilities and concentrating on marketing and promotion only.
This allowed Nike to minimize risks and maximize profits. Among other innovative ideas of the company are:Converse already distributes through JC Penny. so we need to send the shoes to stores that would reach our target pfmlures.com examination.
etc. Tilly’s. so they carry a certain level of brand recognition primarily with those customers who have been longtime purchasers of Converse.3/5(2). Swot Analysis For Converse Shoe. SWOT Analysis: Payless Shoe Source Michelle Parker Management /RM Mrs.
Rhonda Jordan March 19, Payless Shoes history, begin over 56 years ago, by two well known cousins name Louis and Shoal Pozez in Topeka, Kansas.
Louis and Shoal wanted to make fashionable shoes accessible to customers who didn’t want to spend a lot of money. Converse shoes need to be seen as being a necessity of every wardrobe and our strategies will make this happen.
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Swot 3/5(2). Shop Converse at Shoe Carnival! Find great deals on Converse shoes in Shoe Carnival stores and online! Shoe Carnival. Everyone loves how a converse shoe looks on their jeans or in casual clothing.
This is a company which has made footwear beautiful. Besides casual shoes, Converse is also known for its sports shoes line up, especially for tennis shoes and sneakers. There is a saying that never too old to learn and Shoes Outlet, similarly, I want to say that never too old to do exercises.
Nike Air Jordan Doing exercises is really necessary for everyone and we'd better take some time to do exercises every day. General speaking,Adidas Shoes Outlet doing exercises appropriately every day is definitely good for our health.