Tweet To think of the Subaru brand is to think of the misty Pacific Northwest, the shimmering peaks of the Rockies, or the pastoral farms and rolling hills of New England. Well, Subaru head office wants to put an end to regional popularity, rolling out a five-year plan that targets the American South in a bid to boost North American sales by 20 percent. While the automaker plans to return a hybrid Crosstrek to the market fora couple of years after the previous, non plug-in version kicked the bucket, it was only made possible by a partnership with hybrid-heavy Toyota.
November 29, Older Americans are catching up in terms of smartphone penetration in the US, according to the latest annual mobile consumer survey from Deloitte [download page].
Roughly 9 in 10 US adults say they shop at various types of discount retailers, according to recent survey results released by the NRF. The study indicates that the appeal of these value retailers extends across demographic groups, including Millennials Trust plays a large role in purchase decisions for consumers, who tend to favor established brands over new startup ones.
Pay-TV penetration is gradually falling every year from its peak inand streaming services likely have a large role to play.
The signs are that these favorite Netflix programs are going viral. In its latest annual Conquering Content study [excerpt download page], Hub Entertainment Research finds that TV viewers are becoming pickier about the This represents an overall increase of November 20, Smartphones reached a new milestone in this past quarter, declares Ooyala in its latest quarterly Global Video Index [download page].
That's unlikely to change anytime soon. This latest annual data hub which will be updated periodically during the holiday period highlights November 16, Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer.
Consumers value cash for their loyalty over other loyalty schemes, according to a study [report download] from Dosh.
Creating content targeted at the top of the funnel aligns Global Email Deliverability Benchmark Return Path shares the state of global email deliverability, including inbox placement rates and trends. November 13, [Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges.
Even with all of Broadband consumers in the US are as likely to not mind advertising on TV Most marketers today are working on implementing necessary marketing technologies at their organization, according to a new Ascend2 report [download page], which finds that their martech strategies revolve primarily around increasing ROI and improving Report recommends making the process simple and concise, with real-time feedback a key feature.
The report suggests that survey design — and the channels Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.
That type of optimism surrounding emerging technologies User acquisition is the primary goal of app marketers, although retention is certainly a challenge that also needs to be overcome. So how are app developers and marketers going about encouraging downloads?
November 7, B2B marketers continue to largely prioritize traditional demand generation over account-based marketing ABM efforts, although the trend seems to be towards greater integration of the two, according to a Demand Gen Report DGR study [download page].
Marketers are prolific adopters of technology, but it appears that the companies they work for do not understand the external costs of connecting it all.
This is according to findings from a new study [download page] from Sitecore and Econsultancy. B2B marketers are expressing confidence in their sophisticated use of web analytics but have a ways to go in adopting customer data platforms. But that appears to have stabilized in recent quarters, according toHearst Television participates in various affiliate marketing programs, which means we may get paid commissions on purchases made through our links to retailer sites.
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To launch the first-ever Lexus LC—a vehicle that signals a new era of Lexus performance and design—the brand has developed a comprehensive marketing campaign as powerful and innovative as the new flagship coupe. Feb 11, · Tomorrow’s global marketing leaders need to think about the right approach to developing and structuring agency relationships to get the most out of their capabilities.
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